A fusion of storytelling and 3D visualization
Centounopercento and Out There created an engaging 3D OOH campaign focused on the seductive power of Valentino Roman Stud bag.
Concept
The desirability of the Roman Stud Bag is at the heart of the creative idea.
In the video, different personalities are represented by colored gloves who compete for their object of desire.
The campaign went live in the most famous squares of cities around the world, achieving record engagement on social media.
Augmented
Reality
For the opening of the pop-up store at the South Coast Plaza shopping center, the anamorphic video was transformed into an Augmented Reality experience. By scanning a dedicated QR code, visitors could have the animated Roman Stud appear in front of them.
