Prada’s Linea Rossa Fall/Winter 2022 campaign
The Prada Linea Rossa Fall/Winter 2022 advertising campaign was a groundbreaking 3D Out-Of-Home production, developed by Centounopercento and Out There.
Concept
The video places the spotlight on the Prada Linea Rossa collection, portraying it as a dynamic "force" capable of seamlessly morphing the urban landscape into a powerful natural setting with a touch.
Evolution, transformation and change work as the main pillars of the project, forming the compelling foundation of this high-impact 3D presentation.
The campaign featured the first anamorphic video using volumetric video capture, integrating a human figure in a dynamic urban and natural setting.
around the world
The campaign was showcased on screens in London, New York, Tokyo, Seoul and Chengdu, highlighting Prada's ethos of evolution and transformation.
