An extraordinary journey in the world of Roberto Cavalli
In partnership with Out There Agency, Centounopercento has created an experience that combines immersive storytelling solutions with digital marketing gimmicks.
A vibrant pool gathering in Beverly Hills, a contemporary loft nestled in the heart of Central Milan, or an unconventional interior resembling Versailles—these define the Cavalli Mansion, a unique experience of five imaginative virtual rooms, each a mirror of Fausto Puglisi's distinctive style and inspiration.
The User Journey
On the brand's official website, users can embark on a captivating virtual tour and enjoy an enhanced online shopping experience.
The Mansion showcases the** exclusive items** from the Cavalli Home collection, offering users a captivating 3D navigation of these products, delving into the item's details. Furthermore, the various rooms can be explored from every angle, courtesy of stunning 360° views. Throughout this immersive experience, users are enabled to handpick their favorite items and add them to their cart.
Storytelling + Online Shopping
An experience that seamlessly blends the convenience of online shopping with the beauty of storytelling. During the entire journey, the product remains at the heart of the experience. The Mansion showcases the exclusive items from the Cavalli Home collection, offering users a captivating 3D exploration of these products. Additionally, users can effortlessly add their favorites to their cart, distinguishing this experience as truly exceptional.