A shining dream in London's heart
For Christmas 2019 Bulgari wanted to make a gift for the city of London. At the end of Snow Street, in the heart of the Chelsea and Kensington district, an installation with a strong impact was created to give a moment of joy and curiosity to all citizens and tourists in full Bulgari style.
AN UNFORGETTABLE MOMENT
People could enter the inflatable snowglobe and take photos with a setting inspired by Bulgari Deam Maker campaign.
The setting combined the cinematic appeal of films such as "La Dolce Vita" with Bulgari's glamour and more joyful aspect.
TIMELAPSE
The installation remained opened from 3rd to 29th December 2019, and the whole project was completed in less than 3 weeks. We also made a timelapse video showing the snowglobe realization.
LET'S TALK